| Canada has been receiving a great deal of media | | | | sporting event, with an additional $2 billion being spent |
| attention with respect to its flourishing economy and of | | | | by partners, sponsors and other organisations involved |
| its performance even under recessionary conditions. | | | | in the development, delivery, participation and marketing |
| Future prospects for growth have been highlighted | | | | of the event. The Canadian government desires to |
| with business opportunities expanding as a result of | | | | take advantage of the commercial opportunities that |
| this growth. There has never been a better time for | | | | will arise and are working to promote awareness and |
| those contemplating emigration to Canada as | | | | education to ensure that businesses are suitably |
| employment and business prospects continue to | | | | placed to profit from the world staged event. Other |
| develop. | | | | initiatives include programs and resources originated by |
| Further boosting Canada's economic performance, | | | | Industry Canada and the Western Economic |
| now and into the foreseeable future, has been the | | | | Diversification Canada. Both are promoting a variety of |
| successful tender for the 2010 Olympic Winter Games, | | | | online tools and resources to educate businesses how |
| which is projected to generate large direct and indirect | | | | to take advantage of the influx of spending the |
| revenue streams and economic development for | | | | occasion brings, along with the tender process under |
| Canada as a whole and British Columbia in particular. | | | | which much of the business activity will be won and |
| The presence of the Games will provide ample | | | | allocated. |
| opportunity for businesses in Canada to benefit from | | | | A written publication has also been produced by the |
| this event in all industries, with particular reference to | | | | organisations which illustrates the range of business |
| tourism, international trade, investment, technology and | | | | opportunities available and establishes the major |
| innovation. | | | | corporations and spenders at the event, so that |
| It is projected that as much as $2 billion will be spent | | | | business offerings can be customised to the specific |
| on goods and services as a direct result of the | | | | requirements of these major players. |