Engagement Rules! It's A Win - Win

The main business mantra over the centuries hasTrue work life balance is achieved when employees
been 'The customer is Number One'. The next majorhave greater clarity around what isimportant to them.
shift in organisational management will be realising thatThrough company sponsored Self-Leadership
any organisations number one customer should in factprograms employees are then organizationally
be their employees.empowered to support work life balance culturally, thus
In fact recent research suggests that engagement ofcreating a personal and corporate win - win
employee talent is the number one factor identified byrelationship.
CEO's in achieving success in the future. Similarly 90%Innovative companies are sponsoring Self-Leadership
of organisations are dealing with this employee issue atprograms so that individuals can takeresponsibility and
board level, because it is now such a critical matter formake the tough decisions around work life balance, job
their survival.fulfillment and personal financial management
The reason being, if you look after your employeesthemselves, rather than look to employers to always
and engage and retain your best talent, then they willprovide solutions.
be in a better position to look after your endEmployee engagement may be one of the hottest
customers. Doing this companies are rewarded formanagement 'buzz phrases' at the moment, but the
their efforts by reduced staff turnover, improvedunderlying social issue which created this concept
productivity,commitment, morale, culture and customerremains valid:
satisfaction ratings.Australians are working harder and longer than at any
However, the majority of Australian companiesother time in our industrial history and want to get back
continue to treat the serious issue of balancingsome personal balance and control of their life.
competing work pressures and employees' personalWe are in a generation of over-consumption and
life needs with a 'band-aid' effect by offering morematerialism which has further fueled theover-work
benefits or 'perks' to win their loyalty.epidemic. Our lifestyle expectations have escalated so
Despite the rhetoric of work life policies andrapidly in the past twodecades that working harder
self-imposed badges of 'employer of choice', theand longer is seen as the only way to live the standard
actions of many Australian corporations translate toof lifewe desire. Yet research confirms that despite
gym memberships, lunchtime massages andlonger working hours and greater income levels, we
volunteering programs. These benefits may beare less happy than previous generations. But the
generous and well regarded by some employees, butbacklash against excess has started and the ground
they similarly may alienate others with unalignedswell is expected to gather momentum.
personal interests.